Does Your Anti Aging Skin Care Product Contain The Latest Breakthrough Ingredients?

Elite ‘Big Brand Name’ Skin Care Formulas Are Up To 2 Years Behind The Times!

Do you believe that an expensive anti aging skin care product from one of the famous ‘elite’ brand-name companies will give you the most effective results possible because they contain the latest up-to-date formulas based on the most recent break-through ingredients?

The ‘big brand name’ companies have educated us over the years that the more expensive a product is, the better it works!

But is this true? No it’s not!

It’s nothing more than clever illusion!

Here’s why!

The famous big-brand name skin care companies have HUGE organizational structures and highly complicated supply-chain/distribution set-ups. The logistics of releasing a new formula to tens of thousands of outlets worldwide is a MAJORLY COMPLEX PROJECT!

For this reason they require very long lead in times to release a new formula/product. Generally speaking, a two year lead in period is pretty close to the mark!! Unlike smaller ‘lean’ companies, when a new ingredient breakthrough or innovation comes along, the big brand name companies can’t simply reformulate and get a new product to market within a handful of months. It’s just not possible!

This is the simple reason why expensive ‘elite’ brand anti aging skin care products are not up to date and are not based on the most effective skin care science currently available.

But they rely on sophisticated marketing to create an illusion that they are!

THOSE CLEVER MARKETING PRESENTATIONS

All anti aging skin care product companies know what consumers expect these days from an effective anti aging skin product. It must (tangibly) reduce the visible signs of aging by addressing several key factors:

Reduce/diminish fine lines and wrinkles

Target sun damage- age spots, freckles and discolorations/blotches

Firm up the skin and improve elasticity

Overall, create a clearly visible more youthful appearance

The elite brand companies in particular go to great lengths and expense to educate us on the latest, most advanced skin rejuvenation technology which can achieve these product goals. (This expense helps to inflate the purchase price of their products !)

For example ask any female skin care consumer under the age of 50 about the latest anti aging skin care product science and they’ll tell you in so many words that it involves a 3 pronged approach:

Addressing the loss of collagen and elastin using ingredients that boost the levels of these

Addressing lower levels of hyaluronic acid using proven ingredients to boost hyaluronic acid levels

Reducing the destructive effects of oxidation from the action of free radical by using powerful antioxidant ingredients to neutralize the damaging effects of free radicals

So, even though they proudly teach us that these are the three cutting edge scientific ‘basics’ needed to properly address the causes of skin aging, do the expensive big brand name products actually contain highly effective ‘anti aging’ ingredients to address all three?

NO!

For the reasons I explained above they can’t afford to tackle all three. A simply evaluation of their active ingredients reveals they usually target only one and in the best case scenario, ‘two’, of the causes of skin aging!

The bottom line therefore when evaluating the ‘effectiveness’ angle of any anti aging skin care treatment, is to make sure a product contains clinical proven ingredients which address ALL THREE causes of skin aging.

NOW, that’s just for starters. There are effective ‘anti aging’ ingredients and then there are highly effective ‘anti aging’ ingredients! So, if you’re really serious about your anti aging efforts AND expect excellent value for the money you spend, you must carefully consider the ‘DEGREE OF EFFECTIVENESS’ of the ‘anti aging’ ingredients used in an anti aging skin care product!

This is where the elite brand companies have things to hide. They are impacted by expense heavy marketing and distribution and their huge cost ineffective organizational structures. They are also under immense pressure (ie. GREED) by shareholders and stakeholders to generate increased bottom line profits.

So, even though they manage to include some ‘proven’ anti aging ingredients (up to 2 years ‘old’ and no longer the ‘most effective’ choices) and despite the fact that their formulas do not address all three causes of skin aging, their cost/profit pressure and the fact that they manufacture products to a set price, means that they can only afford to include the key anti aging ingredients in VERY SMALL QUANTITIES.

Remember – skin care products do not list the quantities of their active ingredients!

VALUE FOR MONEY

The minute concentrations of active ingredients used in elite brand products make it impossible for those products to achieve the full extent of their marketing claims for the majority of users. By keeping any ‘product result test groups’ extremely small and marketing product benefits in a generalized, non measurable way, the big brand name companies are able to ‘create’ and control an illusion of the truth.

I want to make it clear that I’m not saying that you can’t achieve tangible ‘real’ anti aging results from an elite brand anti aging skin care product! What I want to impress on you however is that those results are not the most effective possible (from a clinical/scientific standpoint) and they offer very poor value with their grossly over-inflated purchase prices.

The famous ‘elite’ brand anti aging skin care creams and serums are not priced according to the cost of manufacturing them but rather at the very highest level the market will bear. Paying around $70, $80, $100 and beyond is essentially wasting money – it’s simply not necessary to part with this kind of money in order to get the results you’re after. The other crucial issue to consider with elite brand name skin care products is their safety. This is a critical topic to understand and it’s something the majority of companies (including the elite brands) go to great lengths to keep from you. Use this link to learn about dangerous anti aging facial skin care products

THE MOST EFFECTIVE ANTI AGING SKIN CARE PRODUCTS

The safest and clinically most effective anti aging skin care products are manufactured and released by smaller medium sized companies, who, for the most part you’re unlikely to know about (unless you’re in the know!). That’s simply because they don’t have or rely on massive marketing budgets like the famous elite brands do to generate a huge marketing reach.

Instead, their marketing philosophies are based on word of mouth from satisfied customers and they are selling direct to the customer through the internet only. This represents the most cost effective business model currently available. By avoiding costly marketing and distribution methodologies they are able to channel huge savings back into their products. This means:

The latest, most effective breakthrough active ingredients

In clinically effective quantities

The use of (far more costly) all natural ingredients and complete avoidance of chemical based ingredients

On top of this comes one last crucial factor -and this is what moves the best skin care companies to the top of the pack. They keep their profit margins low and price their products according to the cost of manufacturing them. (They settle for a fair profit!)

CUTTING EDGE CELL REJUVENATION TECHNOLOGY

THE ANTI AGING SKIN CARE PRODUCT I USE

In this post I’ve referred a lot to the ‘most effective’ anti aging skin care product ingredients. These are of course what we all want to know about and investigate. So, with this in mind, in my next post I’m going to discuss the:

“BIG THREE”

The ‘Big Three’ are the latest breakthrough anti aging ingredients! The clinical studies supporting them, particularly in respect of stimulating collagen and elastin regrowth and for boosting hyaluronic acid levels, are excellent. That’s why they’re being called the ‘Big Three’!

My friends and associates (aka. ‘spies’) in the skin care industry tell me that the elite brand companies are currently gearing up to release new anti aging skin care cream products based around the ‘Big Three’. (But if you’re devoted to the expensive elite brand products, you’ll be waiting a loooooong time to benefit from them. Remember those long lead in times!)

The company which manufactures the anti aging skin care product I use already contains the ‘Big Three’. The bottom line of why I choose to use this company’s products is simply because they use the ‘Big Three’ in the exact same concentrations as those used in the successful clinical studies.

‘Xtend-Life Natural Products’ is the name of the company – based in New Zealand. Their set-up falls in line with the cost effective organizational/production criteria I outlined above. Lean, flexible, medium sized (family owned) company, selling direct to the customer via the internet only. There are no shareholders or venture capitalists associated with the company and so on. That’s how they manage to sell these highly effective cell rejuvenation anti aging skin care products at a half to a third of the price of the big brand name products.

The chairman of the company told me that they have a top German cosmetic chemist heading their R & D. Unlike most companies who give their research people a maximum amount that they can use for each 100 grams of product, Xtend-Life did not place any such limitations. The consequence of this policy is that the costs of Xtend-Life’s raw ingredients are as much as 3 times those of some of the well known elite brands. But their marketing and distribution strategy gives them the room to absorb this and still churn out the most effective anti aging skin care product currently available.

In respect of their overall skin care philosophy the chairman, Warren Mathews, said this:

“Before we started developing the Xtend-Life range, we searched out the best anti aging skin care products in the world. We looked at top brands such as Clarins, L’Oreal, Arden, Helena Rubenstein, The Body Shop, Christian Dior, Estee Lauder, Lancome, Clinique, Vichy, Shiseido … and many more. Our aim was to produce significantly superior products, offering better value for money, than anything else on the market.”

The Xtend-Life business strategy is simple and spot on (if only all skin care companies would share the same vision:

Formulate and manufacture the most effective anti aging skin care cream formulas according to the most recent skin care science, and then give great value for money by keeping profit margins low and fair! (As a result there is no incentive for other companies to try and copy their product formulas.)

Now that you know how to ‘look though’ the sophisticated marketing presentations of the famous brand name companies, you can see they can’t compete on either effectiveness or value for money!

When we consider smaller, medium sized skin care companies like Xtend-Life I can assure you there are other very good manufacturers out there who currently use one or (in not so many cases) two of the ‘Big Three’ and at the recommended clinical quantities but I know of none that combine multiple actives in a synergistic way like the Xtend-Life skin care formulas have … in other words none that have the same level of active ingredients in their finished product.

Xtend-Life use more than 40 active ingredients in their anti aging skin care products. They are all safe enough to ingest (all natural – absolutely no chemicals), and proven in clinical trials to be truly effective!

These links will take you to the skin care range product pages on the Xtend-Life website. I recommend you read through all the content there in order to understand why these products are unmatched in the market. You’ll already be completely ‘in the know’ before I reveal the names and supporting evidence of the ‘Big Three’ in the next few days.

View the Xtend-Life anti aging skin care range for the ladies

View the Xtend-Life anti aging skin care range for the men

View Xtend-Life Age-defense Active Facial Fluid (the main product in my own skincare regime)

Good Health Great Skin

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